Chilean Mine Collasps

Chilean Mine Collapse BCOM/275 Chilean Mine Collapse In Chile, on August 5, 2010, a collapse inside a main access tunnel of a mine trapped 33 miners inside (Parry & Retther, 2010). The miners were trapped at a depth of at least 700 meters (Weik, 2010). There were 32 Chileans men and one Bolivian man trapped in the old gold and coppers mine (Parry & Retther, 2010). The miners estimated that they would not be rescued for four months. The miners had to receive emergency food and supplies through a bore hole. Around 2 p. m. , Raul Villegas had just finished filling the truck with rocks when he heard a loud crack (Yang 2013).Being at least 700 meters below the surface with dust filling the cavern did not affect Villegas because the sounds of collapsing rocks and the dissatisfaction of the earth was something that Villegas was used to hearing. Villegas proceeded to do his job as he passed a fellow miner Frank Lobos, in which he was walking down the mine to get some men for lunch (Yang, 201 3). As Villegas proceeded closer to the surface, cloudy grime overtook the truck enclosing him in dirt and gloom. As he began to see the surface there was a massive collapse (Yang, 2013). After the collapse, Villegas rushed from the mine onto the surface.After this incident occurred Villegas reported it to the supervisor, but it took hours later before he would notify authorities (Yang, 2013). Upon being trapped in a mine the 33 workers were anonymous because there were a bunch of the miners trying to make a living shaving away at the rocks. A century ago miners that were trapped were considered a lost cause. If the mine was caved in then the miners would hammer crosses into the ground. Because of this theory miners in the area started placing wooden crosses outside the entrance. For the saving team, leaving the 33 miners to decease in that pit-hole was not a possibility (Yang, 2013).Villegas and other miner workers was sent down the mine but after getting 400 meters, they realized that the ramp that was once there is now gone. Around 700,000 tons of rocks and more than six times that bulk of the solid concrete that distorted in the mine, which cut off slopes and destroyed the mines air circulation shaft. They later discovered that a stepladder was lost from that ventilation shaft that could have permitted the miners to freedom. Several hours after the collapse The Atacama region’s six-person special tasks crisis force was called to the mine which they entered around 9 p. . (Yang, 2013). On a Saturday, two months after a rock collapsed and sealed the Mina San Jose, a rescue hole was competed for the miners. Almost once every half hour, a man climbed into a cage nearly a half-mile underground and made a trip upward. They monitored the miners on video for any sign of panic and they were aided by oxygen masks, glasses to protect their eyes from light and sweaters for the climate from heat to chill air (Yang, 2013). Considerations to remember given the diff erent roles and people are very important, considering the people that were affected by this incident.Both the business and the family were affected by this accident because the company already established a bad reputation from the recent deaths that occurred. The family members were affected because they did not know if there love ones would make it out alive or not. In order for the company to stay in business there role was to recuse these men as quickly as possible, whereas the family role was to keep faith (Yang, 2013). The potential needs of the family member would consist of sympathy and assurance.When the family receives the message that their love ones are trapped in a mine they need assurance that they will do everything in their power to save them. The potential needs of the company’s employees when receiving the message is the assurance that there would be another job for them to support their families, also the assurance that they will save their fellow miners (Y ang, 2013). In conclusion, the action that the writer would take before and after the message is delivered is to intake the situation so there would be no surprises. The writer would also hope for the best and let the information soak in before reacting.The Chilean Miners are very strong men and they never lost their faith. They had to eat less, drink less and stress less in order to survive. Now these men has celebrated birthdays and enjoyed their life without looking back. References Parry, W. , & Retther, R. (2010, August). Facts about the Amazing Survival Story. Retrieved from http://www. livescience. com Weik, J. (2010, August 6). Over 30 workers trapped after Chilean copper mine collapse. Over 30 workers trapped after Chilean copper mine collapse, 4(224), 1-2. Yang, J. (2013, March). From collapse to rescue: Inside the Chile Mine disaster. Retrieved from http://www. thestrar. com

What action can the Commission take against the UK? Does the UK have any defences that it can rely on?

Introduction The European Commission is required to ensure that all Member States comply with EU law and thereby seek out any infringements that are taking place. If necessary, the Commission may bring an end to such infringements by commencing proceedings in the European Court of Justice (ECJ); Van Gend en Loos v Nederlandse Administratie der Belastingen. Such proceedings are brought under Articles 258, 259 and 260 of the Treaty on the Functioning of the European Union (TFEU) (previously Articles 226, 277 and 228 of the European Community (EC)). In the instant scenario, the Commission has decided to take action against the UK under Article 258 TFEU for failing to fulfill its obligations under the Treaty. This is being done on the grounds that the UK has failed to implement the new Directive (the Directive), adopted by the Council of Europe, that was to be implemented by all Member States by the 1 February 2014. Article 258 states; â€Å"If the Commission considers that a Member State had failed to fulfill an obligation under the Treaties, it shall deliver a reasoned opinion on the matter after giving the State concerned the opportunity to submit its observations†. The UK will therefore have an opportunity to raise any defenses within the time that has been specified by the Commission. If the UK fails to submit its observations, the Commission may then bring the matter before the ECJ as shown in Commission v United Kingdom. Here, it was held by the ECJ that; â€Å"assuming the Commission’s submissions are correct, it is not for the Court to give such an interpretation with the aim of correcting Article 2(1) of the Thirteenth Directive†. This case demonstrates that even if the Commission does take action against the UK, this does not mean that the ECJ will intervene. As pointed out by Haynes; â€Å"the Court has over the years been somewhat inconsistent in terms of the degree of interventionism in which it is prepared to engage in order to protect and p reserve the integrity of Community legislation and to iron out those inconsistencies that inevitably creep in.† Despite this, it is up to the Commission to decide whether infringement proceedings ought to be commenced; Alfons Lutticke GmbH v Commission. The Commission thus plays an important role in launching infringement proceedings against Member States and is capable of taking â€Å"whatever action it deems appropriate in response to either a complaint or indications of infringements which it detects itself.† An investigatory process will first be undertaken, which will then be followed by a letter of formal notice that will be served upon the Member State. Once a letter of formal notice has been served upon the Member State, where necessary, a referral to the ECJ will then be made. The procedure that has been established under Article 258 TFEU consists of two phases; pre-litigation and litigation. The intention of the pre-litigation phase is to provide a Member Stat e with the opportunity to comply with the Treaty requirements or provide a justification of its reasons for not doing so; Commision v France. Therefore, the Commission is capable of using the pre-litigation phase as a tool to persuade the UK to comply with the Directive. If the Commission is unsuccessful in persuading the UK to comply with the Directive, the pre-litigation phase will be used as a means of defining the subject-matter of the dispute; Joined Cases 142/80 and 143/80 Essevi and Salengo. It will then be up to the ECJ to determine whether the UK has breached its duties under the Treaty; Germany v Commission. In communicating with the UK on its infringement, it is likely that the Commission will use the EU Pilot that was established as a means of communication between the Commission and Member States. If the EU Pilot fails to resolve the dispute, the Commission may instigate infringement proceedings by giving the UK the opportunity to submit its observations. This is done b y issuing a letter of formal notice; Commission v Austria. The UK will consequently have the chance to submit its reasons for not implementing the Directive as shown in Commission v Portugal. Accordingly, it will thus be argued that there was pressure on parliamentary time and that the Directive will be implemented shortly. The UK will also be able to put forward its observations on Portugal’s non-implementation of the Directive and the fact that it is very early to bring an enforcement action against the UK. If the Commission does not agree with the UK’s response and the UK has not made any attempt to implement the Directive, the Commission may follow this up with a reasoned Opinion, which may then lead to an action before the ECJ; Commission v Germany. The Commission, in its reasoned Opinion, will set out the action it requires the UK to take in order to comply with the Directive and the reasons why it thinks the UK has failed to fulfil one of its Treaty obligations; Commission v Italy. Whilst the time limit that is to be laid down will be based upon a number of different factors, including the urgency of the matter, it is likely that the UK will have around 60 days to respond to the reasoned Opinion. This is intended to give the UK an opportunity to comply or put forward its right of defence as illustrated in Commission v Luxembourg. If the UK does not comply with the reasoned Opinion, the Commission will be capable of deciding whether the matter should be brought before the ECJ. The ECJ will not be concerned with the nature or seriousness of the infringement; Commission v Netherlands, but instead whether there has been a failure to fulfil obligations; Commission v Italy and the burden of proof will be on the Commission. Given that there has been a failure by the UK to fulfil its Treaty obligations under the new Directive, the ECJ will find that there has been an infringement. Although the UK may be able to put forward a defence that the Direc tive will be implemented shortly, it is doubtful that this will suffice as there is very little chances that defences to infringement are successful; Commission v Germany and Commission v Austria. Nor will the UK be able to argue that there has been pressure on Parliamentary time since it was evidenced in Commission v Spain that Member States may not plead that situations or practices existing in its internal legal order have caused the infringement as this will not justify a failure to comply with obligations under EU law. Nevertheless, in Commission v Italy Italy was able to rely on force majeure to justify non-compliance when it encountered temporary insuperable difficulties preventing it from compliance. Pressure on parliamentary time is not likely to be considered a temporary insuperable difficult. Furthermore, the fact that Portugal has failed to implement the Directive will be irrelevant as it was made clear in the Commission v France case that a Member State cannot rely on a possible infringement of the Treaties by another Member State to justify its own infringement. Since the UK has contended that it will implement the Directive shortly, it is likely that the principle of sincere loyalty (Article 4(3) TFEU) will apply. This principle demonstrates that Member States shall act in good faith by co-operating and providing the Commission will the relevant information it requests; Commission v Luxembourg. 2. Does Mr Steymann have any legal right to pursue the matter himself in EU Law? Mr Steymann will not be able to bring an action to the ECJ on the basis that his interests have been harmed by the UK’s failure to implement the Directive; Star Fruit Co. v Commission. However, he will have two options available to him. He can either make a complaint to the Commission, which might result in the Commission initiating proceedings under Article 258 TFEU, or he can bring proceedings in the UK courts under the principle of direct effect. Once a complaint is received by the Commission, a decision will then be made as to whether proceedings ought to be initiated against the UK. In making this decision, the Commission will insist on its discretionary power to determine whether it is worth commencing proceedings. In Commission v Greece a complaint was made to the Commission, which resulted in proceedings being commenced. The Commission, in its reasoned Opinion, established that there was an interest in bringing proceedings and the action was deemed admissible in so far as it concerned the subject matter of the dispute. EU law infringements may also be challenged before national courts, through the principle of direct effect. As such, Mr Steymann may be able to pursue the matter himself the UK courts he if can demonstrate that the Directive has direct effect and that there exists an appropriate remedy. Once the UK implements the Directive, Mr Steyman will most likely sell more gas boilers as he appears to be disadvantaged by the fact that the UK has failed to implement the new Directive. It will be more expensive to manufacture the equipment in the UK in compliance with EU law, which will prevent UK manufacturers from being able to sell the boilers at a much lower price. The principle of direct effect allows Member States to be challenged at national level by litigants seeking to rely on the direct effect of EU law. Mr Steymann will therefore be capable of taking advantage of the direct effect principle, which enables individuals to immediately invoke a European provision before a national or European court as highlighted in Van Gend en Loos v Nederlandse Administratie der Belastingen. As the consequence in the instant scenario is between an individual and the State, Mr Steymann will be able to invoke the European provision through vertical direct effect. For a Directive to have direct effect, nonetheless, the obligations must be clear, precise and unconditional. This was identified in Van Duyn v Home Office it was h eld by the Court of Justice that Article 3 (1) of the Residence and Public Policy, Security and Health Directive 54/221 was sufficiently precise to be capable of having direct effect, despite the fact that the scope of public policy and public security would require determination by the Court. Therefore, it is likely that the Directive on the environmental performance of gas boilers will be capable of having direct effect if it is shown to be clear and precise as enunciated in Defrenne v Sabena. It may also be deemed ‘unconditional’ on the basis that Member States are obliged to manufacture gas boilers in accordance with the provisions in the Directive; Van Gend en Loos v Administratie der Belastingen. However, if the Directive is subject to additional measures, then it will not be capable of having direct effect; Costa v ENEL. Overall, it seems as though the Commission has the ability to bring an end to the UK’s infringements of EU law by commencing proceedings in the European Court of Justice. As there has been a failure by the UK to fulfil its treaty obligations, it is likely that the Commission will be successful in taking action against the UK. Nevertheless, the UK will still be able to put forward a number of defences, though it is unlikely that these will prove to be a success. Since the UK has made it clear that the Directive will be implemented shortly, the principle of sincere loyalty will most likely apply. Mr Steymann also has a legal right to pursue the matter himself through the national courts under the principle of direct effect. Before doing so, however, it would be appropriate for him to make a complaint to the Commission as this could then lead to the initiation of proceedings. In bringing the action himself, Mr Steymann will be required to show that the Directive has direct effect and that there is an appropriate remedy available. Bibliography Books D Chalmers and G Davies. European Union Law: Cases and Materials, (London: Cambridge University Press, 2010). S Anderson. The Enforcement of EU Law: The Role of the European Commission, (Oxford: Oxford University Press, 2012). S Weatherill. Cases and Materials on EU Law, (Oxford: Oxford University Press, 2012). Journals EUR-Lex. ‘Document 12008E258’ (2008) [27 July, 2014]. Europa. ‘The Direct Effect of European Law’ (2010) [27 July, 2014]. European Commission. ‘Infringements of EU Law’ (2010) European Commission Application of EU Law, [27 July, 2014]. R Haynes. ‘Case C-582/08 Commission v United Kingdom’ (2010) De Voil Indirect Tax Intelligence, Volume 12 Issue 173. R Rawlings. ‘Engaged Elites: Citizen Action and Institutional Attitudes in Commission Enforcement’ (2006) European Law Journal, Volume 6, Issue 4, 447. R White and A Dashwood. ‘Enforcement Actions under Articles 169 and 170 EEC’ (1989) European Law Review, Volume 14, 388-389. S Enchelmaier. ‘Always at Your Service (Within Limits): The ECJ’s Case Law on Article 56 TFEU (2006-11)’ (2011) European Law Review, Volume 36, No 5, 623. Legislation Treaty on the Functioning of the European Union (TFEU) Case Law Alfons Lutticke GmbH v Commission Case 48/65, [1962] ECR 501 Commission v Austria Case 10/10, [2011] ECR I-5389 Commission v Austria Case 194/01, [2004] ECR I-4579 Commision v France Case 159/94, [1997] ECR I-5815, para 103 Commission v France Case 232/78, [1979] ECR 2729 Commission v Germany Case 191/95, [1998] ECR I-5449, para 44 Commission v Germany Case 74/91, [1992] ECR I-5437 Commission v Greece Case 240/86, [1988] ECR 1835 Commission v Italy Case 289/94, [1996] ECR I-4405, para 16 Commission v Italy Case 78/00, [2001] ECR I-8195, point 65 Commission v Italy Case 101/84, [1985] ECR 2629 Commission v Luxembourg Case 473-93, [1996] ECR I-3207, para 19 Commission v Luxembourg Case 490/09, [2005] ECR I-9811 Commission v Netherlands Case 359/93, [1995] ECR I-157, para 15 Commission v Portugal Case 20/09, [2011] ECR I-2637 Commission v Spain Case 195/02, [2004] ECR I-7857 Commission v United Kingdom Case C-582/08, (15 July, 2010) Costa v ENELCase 6/64 [1964] ECR 593 Defrenne v Sabena Case 43/75 1976 ECR 455 Germany v Commission T-258/06, [2010] ECR II-02027, para 153 Joined Cases 142/80 and 143/80 Essevi and Salengo [1981] ECR 1413, para 15 Star Fruit Co. v Commission Case 247/87, [1989] ECR 291 Van Duyn v Home Office Case 41/74 [1975] Ch 358 ECJ Van Gend en Loos v Administratie der Belastingen Case 26/62 [1963] ECR 1 Van Gend en Loos v Nederlandse Administratie der Belastingen Case 1953, [1953] ECR 1

Simon from Lord of the Flies

In all humans, there is some form of evil. This theme is expressed throughout the novel of Lord of the Flies. The only character to realize this is Simon. In William Golding’s novel Lord of the Flies, nature resembles the unfortunate events to come and the character, Simon, foreshadows these events. When Simon is introduced in the beginning of the story, he is fainting. Physical weakness becomes a hallmark of his character, from passing out to throwing up, to hallucinations and bloody noses.Although he might lack a strong physical appearance, he shows others he is intelligent by the large words he uses throughout the book. Simon is the main character who tries to hold on to civilization. He has a conversation with Ralph in the beginning of the book claiming that they will get rescued. This is the beginning of Simon starting to foreshadow events. Throughout the novel multiple instances occur where a kid will say that they will get rescued. Littluns are usually the ones that whi ne about they are hungry and thirsty and wanting to know when they are going to get rescued.Eventually they do get rescued but Simon is killed accidentally and never gets to leave the island. Simon is also the boys’ last hope of retaining civilization. Throughout the book the boys lose civilization and become savages. Simon, Ralph, and piggy try to maintain their selves and help others remain civilized. To me it seemed that Jack left Ralph’s Group and created his own group because he accepted savagery and didn’t want be part of civilization anymore. Eventually this change turns for the worst of the group and actually kills Simon.Simon is a nature boy. He is constantly in a clearing in the woods watching the stars and being alone. At one time that he goes to the clearing he encounters the â€Å"Lord of the Flies†, which begins to talk to him (143). This is one of his hallucinations, but he believes it to be real. The Lord of the Flies tells him that he wan ts to have fun with him soon, and he better tell Ralph and Piggy that the beast isn’t real and isn’t an actual object, but is actually the boys instead.The Lord of the Flies tells Simon this because it is actually Simon indirectly foreshadowing an event to happen that the beast inside them will kill themselves. After Simon’s talk to the Lord of the Flies he faints because of the humidity. Once he wakes up a storm forms in the distance and clouds begin to cover the sky. The weather is mimicking Simon’s actions to happen. Simon begins to travel to tell the boys that the beast isn’t real; meanwhile the boys are chanting and dancing around a fire.In all of the excitement Simon is mistaken as a beast and is jabbed with spears and eventually killed. While he is in the process of being murdered, a storm is raging with lightening and thunder booming in the background. In multiple instances, Simon is foreshadowing events. He has talks about his death before it happens and predicts that they will be rescued. The weather also foreshadowed events that happened such as a storm happening at the same time a death happened: two tragic, dark events. These corresponding events display Simon as a nature boy, one with the island.

Pension Investment Essay Example | Topics and Well Written Essays - 1500 words

Pension Investment - Essay Example Personal investment decisions are made in the context of wider economic, social, economic and policy. In addition, ethics and regulation are known to have a significant impact on the structure of distinct investment products and the nature of distinct investment plans and strategies. More so, personal investment decisions should be based on a number of factors outside an individual control such as setting of interests by financial institutions like banks and inflation and other factors within an individual control such as making choices about the mix of assets that a person holds (Mazzucato et al, 2010 p. 53). All financial planning demands or requires a comprehension of how domestic or local context-in this case a person’s particular situation – is part of broader context incorporating the role of government and economy. It is rational to argue that at some particular point in life, an individual will save. By not using our money in the present, saving gives us an oppo rtunity to set aside resources for the future. People all over the world save differently depending on their vulnerability to unexpected changes in economic and personal conditions (Fabozzi, 1997 p. 45). Governments in the world encourage their citizens to save and cease the act of utilizing their money in present times because there are times when things change in both wider society and at personal level. Gillani’s investors should provide him with necessary financial information in order to help him implement effective financial education programs such as choosing the best method to invest in depending on the performance of economy and the interest rates that financial institutions charge. Gillani will benefit from his financial knowledge in the sense that he be in a position to attend one on one counseling sessions on his personal savings or finances thus making have lower debts and fewer delinquencies. It is important to note that risks can be calculated in the sense that people can assign possibilities or probabilities to likely future changes such as on the grounds of how results happened in the past. For example, if shares in the past have earned higher returns than bonds, then, people can assume that they will do so in the future. This kind of calculation is uncertainty that is generated by social and economic changes. The financial services sells financial products such a unit trust, life funds, saving accounts and pensions are the main products for personal savings or investments. . Investors make decisions based on information available to produce markets that price effectively. In order to make future investments, individuals must take risks considering that shares and stock are more risky to invest in but in the long run, they have higher returns than cash and bonds. It is also vital for Gillian to know that investors need to be assured that financial institutions such as banks are sane and that financial advisors and providers are acting i n an ethical or moral way. This is attained via formal ways of regulation and that financial services bodies own ethical codes and practices (Fabozzi, 1997 p. 73). These codes of ethics are engineered in the context of government policies that focus to regulate the domestic and international economy in pursuit

Music Essay Example | Topics and Well Written Essays - 500 words - 2

Music - Essay Example However, in October 2005 the famous three (Dave Gahan, Martin L. Gore and Andrew Fletcher) released Precious (the 1st single from the CD), and soon after it the CD itself. It is crucial to pay profound attention to the track list of the CD so that to have a better understanding of the overall mood and musical qualities of Playing the Angel. The opening song of the CD â€Å"A pain that I’m used to† is exclusively powerful and emotional. It is very integral, and at the same time filled with various musical elements. The â€Å"industrial† noise at the beginning of the track transform into pulsing rhythm at the background and the reserved vocal line of David Gahan. Bit by bit the sound comes back to the roughness and the craziness of the initial motive. Contrasted to this musical aggression are the â€Å"phlegmatic† guitar parts. â€Å"John The Revelator† is the seconds track of the album, and it is close in its musical characteristics to the first one. Its zest is in the combination of vivid rock’n’roll-style melody, electronic effects and old-fashioned accompaniment. â€Å"Suffer Well† has amazing refrain that is at the same time extremely expressive, ecstatic and elevated. â€Å"The Sinner In Me† is gloomy and a bit tense, with a lot of nice electronic effects. But its problem is that is it situated between two real masterpieces – â€Å"Suffer Well† and â€Å"Precious†. â€Å"Precious† is the first single from Playing The Angel and reminds of their earlier song Enjoy The Silence. In both songs the voice of Depeche Mode’s frontman David Gahan has similar vocal qualities: it is melancholic and a bit â€Å"distant†. The song has a very remarkable keyboard party that contains magical elements in each and every sound and in its overall harmony. â€Å"Macro† is one of the two songs at the CD with Martin L. Gore’s vocal. The refrain of

The Way of Telling Lies and the Consequences Research Paper

The Way of Telling Lies and the Consequences - Research Paper Example This is a case comparable to that of sentencing a serial killer to death, so as to avoid their committing more killings or murders. From this example, the sentencing to death is equally causing death, but with the intent of putting an end to the deaths that the serial killer has caused, and those that they may continue to cause. Therefore, in avoiding the further deaths, a single death is justified, showing that in such a case, it is not wrongful to send such a person to death. This paper will discuss the causes and the reasons behind the lies made by different individuals, with the intent of showing that lies are a core part of the daily life of each individual, and a part that cannot be avoided – literally speaking. This will help shed more light on the issues and the challenges or circumstances that force people into making lies, as opposed to following the rightful path of telling the truth. From an analysis of the lies made by individuals, it is clear that the factors and the issues – often leading to the making of lies include solving sticky issues, avoiding trouble, protecting others from the truth that may hurt them and as an effort to make certain cases look better than they are. Other reasons for lying include lying so as to identify with certain groups, so as to act as examples for others, for example the case of a parent who tells children lies – that they were brilliant in school, so that the children can work harder. From this discussion, the writer will clearly show that lying or cheating – as wrongful as it may be – is a principal part of everyday life, and a key into effective living (Bakan 124-127; Brown & Levinson 168-174). Literature Review According to the BBC ethics guide, a website feature, lying is most probably the most common wrongful acts that are committed by individuals on a daily basis. The account explains that some researchers are quoted, as saying that lying is a fully unavoidable part of human nature. According to the account, most people would consent that lying is wrong, except in the case where it is committed for a good reason. Also, among the people that hold that lying is wrong, there is the problem that they shut the possibility of saving a certain course or situation, which may have been saved by making one lie. According to Sisela Bok (78), lying is a type of deception, but not all models of deception can qualify to be referred as lies. The account goes further to account that a lie has three basic characteristics, these including that it is made to communicate some information, that the liar plans to mislead, and that the liar is convinced that the information they offer is not right or truthful. However, the author goes further to account that, opposite to the belief of many, a lie does not have to offer false information, or get presented in a malicious manner – or with a wrongful intent. An example offered, is that of white lies, which are offered for good intentions. The definition of a lie, also includes, the case where an individual presents truthful information taking it to be a lie and in the cases of a known liar, who is not able to lie to others, because they know that they always tell lies. Therefore, from the diversity of the lies told, the source shows that lies form a core aspect of everyday

On the road Essay Example | Topics and Well Written Essays - 750 words

On the road - Essay Example At the time of of its premiere, many critics called it fascinating or indecent while some branded it as a noble piece of work. The road being a metaphor for the eternal is unchanging in the whole play. In fact, while discussing in a philosophical mood the two men exchanged jokes, laughs and tragic comments that reflected the eternal truth only. During the conversation, Vladimir says, â€Å"In an instant all will vanish and well be alone once more, in the midst of nothingness!† As they just keep on passing time, while waiting aimlessly. The road appears to be an unknown landscape to them. They just do not recognize anything on it The comments and jokes that are the part of the rare conversation between the two brings forth the helplessness and compulsion of aimless waiting for the one who never appears. The following phrases partly summarize their irony and daydreams, while they apparently remark on their surrounding space –The road. Estrogen asks â€Å"Well, shall we go?† and Vladimir replies â€Å"Yes, let us go†. However, they never move away from the road. They keep on passing their time while uttering remarks like â€Å"we are in hell† or â€Å"look at this muckheap† and â€Å"nothing happens.. no body comes.. no body goes.. it is awful† , on their surroundings, which is supposed to be a road. They crack jokes and do funny things at times like both men trying to hang themselves by the tree that simply is a shrub only. While this shows the tragic irony, it certainly describes the utter despair and depressive state of their mind. There is hardly any action on the road. However, the only real action in the play is when the two characters Pozzo and Lucky appear on the road. While Lucky is half dead with the load he carries for Pozzo and the rope around his neck so tight that he is not able to breath properly, Pozzo keeps on driving him on the road with the whip. This seems to be the most interesting part

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Gonorrhea - Essay Example Neisseria gonorrheae can not survive for more than few seconds if taken outside the body. It does not live upon exposed skin. This bacterium requires moist conditions and temperature of the internal body in order to survive, grow and reproduce. The most suitable place for this bacterium to live in is vagina and cervix which is essentially the terminal point of uterus protruding into vagina. Neisseria gonorrheae also survives in urethra and rectum. Apart from these areas, neisseria gonorrheae can also be found at the back of throat which is the point of contact in oral sex. Symptoms: The disease shows no symptoms in the early stages in 50 per cent of the cases. With the passage of time, the patient experiences frequent urination, swelling, burning and redness of the genitals, discharge of a yellowish mucus from the vagina, and a lot of itching on and around the genitals. If adequate treatment is not taken in time, the swelling can aggravate to dangerous extent and lead to severe and e xtremely painful pelvic infection. The infection cases the ovaries and Fallopian tubes to swell up. As a result of the inflammation of Fallopian tubes, the patient acquires pelvic inflammatory disease (PID) which is essentially a very painful pelvis infection. PID is not very unusual to occur.

Business Law Essay Example | Topics and Well Written Essays - 500 words - 23

Business Law - Essay Example In certain instances, there are likelihoods of laxity among people who feel inferior to others within the group. They would try to avoid assigned and prospective responsibilities by relying on the expertise and knowledge of others within the group. Furthermore, individuals associated with group thinking may lack confidence to defend their stands, ideas, and views if conflict exists with those of influential people within the group. Such people, usually, align and incline themselves to self-proclaimed leaders who deemed superior, and whom group members consider their decision as not only authoritative but of goodwill to the group. Jonestown’s case was no difference to group thinking scenario. The believer and followers of People’s Temple Full Gospel took an inferior profile to Jones, who misled them into believing even in the ideas not worth believing. They acted as though they had no independence of mind and thoughts; acting on impulse of hearsays, propagated by Jones to serve self-interest surrounded by malice and selfishness. Through social contagion and mass thinking, people of Jonestown had entrusted Jones with their property and valuables and made him the presumed controller of their property, children, and family members. Jones took advantage of the people’s inclination to group thinking and economically exploited the opportunity through his cult religion (Manning and Curtis 128). He recruited people whom he fooled with his fake miracles and testimonies. Many people made blinded decisions to join the church owing to influence and euphoria. The kind of trust Jonestown residents bestowed on Jones was overwhelming such that they found no reason to disregard his disguised assertions and calculated propaganda. Jones controlled the social lives of Jonestown and determined all dimensions of daily lives therein. He even controlled and determined what news broadcast

A Summary Of Research On Job Retention & Turnover In Child Welfare Service Essay Example for Free

A Summary Of Research On Job Retention Turnover In Child Welfare Service Essay This article discusses job retention in social welfare. Smith (2004) raises a problem that cannot be dismissed lightly: â€Å"staff turnover in child welfare agencies† with estimated turnover rates within â€Å"23% to 85%† annually. Smith (2004) suggests â€Å"the need to explain, understand, and prevent it. † According to Smith (2004), various business environments have used models to explain employee turnover reflecting perceived organizational support and organizational commitment. Only a few studies applied this model when studying child welfare retention. Data was gathered from two surveys to test organizational support on job retention to include factors such as supervisor support, extrinsic rewards, and intrinsic job values. Smith collected data from child welfare staff on two occasions at various agencies to study job retention in child welfare. First, an in-person survey was given. A couple of months later, information was collected from the participating agencies to examine the percentage of individuals that remained employed at the agency. Twelve counties participated. Staff turnover rates were high in these areas of study. Smith (2004) measured organizational and job satisfaction, supervisor supportiveness and satisfaction, job tenure, workload, time use, and perceptions about job turnover and retention. Smith used the organizational support theory and work place exchange relationship to theoretically examine the perceived effects on job retention. The â€Å"work place exchange relationship†, stated by Smith (2004), looks into the relationship of a â€Å"frontline staff† and a direct supervisor. This relationship suggests that when subordinates perceive their supervisor to be supportive â€Å"they become more committed to the organization† (Smith, 2004) Smith (2004) considers the organizational establishment of arrangements that support work-life balance to be an important form of organizational support. This theory suggests that â€Å"workplace arrangements that facilitate work-life balance will promote employee commitment to the organization. † Another aspect of the organizational support theory is that it highlights the â€Å"roles of intrinsic and extrinsic rewards† in employees’ decision to stay with or to leave their employers. For instance, one study concluded that extrinsic rewards, like, benefits package, are important â€Å"motivator† whereas another study on intrinsic rewards found that the latter is a more powerful motivator than the former. (e. g. , Deci, 1971; Snelders Lea, 1996). The results of Smith’s study indicated that â€Å"extrinsic rewards such as the facilitation of life-work balance and supervisor support are associated with job retention, but reports of intrinsic job value or not†. According to Smith (2004), a social exchange framework is useful for understanding turnover and retention dynamics in child welfare organizations. In my personal view, I find one weakness of the research having â€Å"study measures. . . not standardized. † This makes the research less scientific and subject to criticisms from the scientific and business communities. On the other hand, I find the strength of the research in its confidence in declaring that its findings â€Å"can appropriately be generalized,† however, â€Å"only to high-turnover agencies in rural areas†Ã¢â‚¬â€œthus, the knowledge obtained from the research can be used by decision-makers in formulating and adopting certain policies on employee retention and turnover.

Marketing Plan For Fragrance Direct Marketing Essay

Marketing Plan For Fragrance Direct Marketing Essay Fragrance Direct is a toiletries retailer who sells branded, discounted perfumes, aftershaves, cosmetics,hair care, skincare, cosmetics and beauty products. This report investigates and discusses the Fragrance Directs current marketing situation in an intensively competitive marketplace and to prepare an appropriate two-year marketing plan which could lead the company to increase its market share. The report was prepared after critically considering all marketing theories and tactics in context of Fragrance Direct like e-business strategies, product development, marketing decision making and organizational strategy, marketing segmentation and positioning, SOSTAC planning model etc. A projected budget was prepared and justified for the projected marketing plan. Marketing plan Regardless of types of business, any business needs a concrete marketing plan if they were to succeed. Brassington Pettit (2006) define, Marketing plan is a detailed, written statement specifying target markets, marketing programmes, responsibilities, timescales and resources to be used, within defined budgets. A two-year marketing plan is made for Fragrance Direct which could aim to help them to achieve a growth in market share. SOSTAC planning model Many approaches can be used to make a marketing plan. SOSTAC planning model is the one which includes all essential marketing plan and it is the most useful one. Here I used Smiths (1997, pp 32) SOSTAC planning model to make a two-year strategic marketing plan for Fragrance Direct: S- Situation Analysis (where are we now?) At present, direct selling businesses are booming due to increased home broadband services. The case suggests that Fragrance Direct is one of a number of specialist internet-based retailers at the moment. Their strength is they can sell products cheaper than any other competitors who trade through physical stores. According to their website, they are able to offer highly competitive prices and this is done by keeping overheads low. There is no shop, no middlemen as they supply their products directly to the customer ( Fragrance Direct, 2009). So the company is in a good shape and has the ability to grow even further. O-Objectives (where do we want to go?) Though the company has been growing rapidly but according to the case scenerio in order to achieve their medium-term growth targets they need a major push to broaden their customer base and increase market share. There is opportunity for the company to do that. So the key objectives Fragrance Directs management should adopt right now are to target new segment while maintaining existing products portfolio and develop new products for the targeted segments. This way they can manage to retain the present market share as well as there is possibility to increase their customer base with the help of launched products. S-Strategy (how do we want to go there?) Selecting the correct segment and correct proposition is the key to success. Kotler Armstrong (2006) point out that the market consists of many types of customers, products and need. The marketer has to determine which segments offer the best opportunity for achieving company objectives. Traditionally Fragrance Direct have not focused in male grooming audience yet although the case report suggests mens fragrace market is worth over 500 million US dollars and the demand is steadily increasing. So as an existing market player this the segment where Fragrance Direct should exploit if they want to increase their market share. Most of the existing toiletries market players targeted young man while the report indicates this segment is declining. On the other hand older segment is increasing so Fragrance Direct should target this segment with widen products base. Market segmentation is important for any company like Fragment Direct as it helps to target its marketing mix more closely and p recisely. T-Tactics (the details of strategy) Tactics tend to be short term and flexible, whereas strategy is longer term and more enduring. When strategy is agreed the next job for marketers to develop tactics. Smith Chaffey, (2005) hinted that E-marketing tactics focuses on deciding the optimum marketing mix (pp 338). Marketing mix The marketing mix concept is one of the core concepts for marketing. 7Ps framework for marketing has achieved high degree of acceptance. Armstrong Kotler (2007) define A marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market. Here, the 7Ps marketing mix tactic has been discussed in context of Fragrance direct: 1. Product: Products should be developed in accordance with customer demand and developed products should meet the need of targeted segment of the market. At present the male grooming product market is confined with aftershave fragrances and a limited range of hair care products. So there is scope to broaden the sell of different others new products like mens bath and body, mens skin care, mens sun care, mens accessory etc. as the demand is consistently increasing. 2. Price: When determining the price it is important to remember that whether customers are willing to pay the price or not; they have the ability or not. Wrong pricing could lead the market failure. According the companys website their one of the aims is To keep prices as low as possible to make high street shopping a thing of the past. However they are under intense compitition from traditional sellers lke chains of chemists (pharmacists, drugstore) and supermarket chains who have started selling health and beauty products thorough their physical stores as well as through internet and they are capable to offer cheaper price. So new products should be priced as cheap as as possible as a penetrating price while continue to offer existing cheap price for others products. 3. Place: The place is where customers buy the product. For Fragrance Direct place is internet from where customers by their products. Products must be delivered in right time, and in the right quantity in order to maintain the highest level of customer satisfaction. Fragrance Direct aims to make shopping online quick, easy and convenient and to provide an excellent level of customer service. They also aim to make their site fun, interesting with bargains and a range of products (Fragrance Direct, 2009). To mainten these services storage, inventories and distribution should be maintained appropriately. 4. Promotion: Through promotion activities a company delivers messages to its cusomers about the products, brands using variety of media and communication tools. Smith Chaffey (2005) suggests that the ten promotional mix (advertising, selling, sales promotion, PR, sponsorship, direct mail, exhibitions, merchandising, packing and word of mouth) -can be used to communicate or promote in the online or offline world (pp 54). Fragrance Direct should use all of these means to fulfill their mission-To be the first name you think of when buying fragrance and cosmetics on the internet. The case article suggests that male style magazines such as GQ, FHM and Loaded have huge impact on male in the UK so they should specially promote the site with those magazines. 5. People: We could assume the online business as service marketing. In service marketing people or staff is a very important part of marketing mix. The challenge for Fragrant Direct is to continue recruiting right people, train them and reward them appropriately. 6. Process: Process in a web-based company includes internal and external process as well as transactions, internal communications etc which are necessary to run a business. All processes have to be executed excellently to make the business a success. Fragrance Direct must keep an efficient process by keeping site updated to indicate if any number in stock changed, product specification, price change, dealing with customers e-mail enquiries, product dispatch etc. 7. Physical evidence: In an online business, the quality of the site is the physical evidence (Smith Chaffey; 2005, pp. 66). Normally customers buy intangible services from Fragrance Direct through their site so there is an amount of uncertainty in the process. So Fragrance Direct must ensure customers buying the services must meets acceptable standards of speed and ease of use. A- Action (or implementations-putting the plans to work) Smith Chaffey (2005) states that action stage reveals the details of tactics. Actions implement the tactics. Any kind of project action plan can be used like critical patch or Grant chart. Following is the Grant chart which reflects a two-year action plan for Fragrance Direct: Table 1. Grant chart for Fragrance Direct Activity April 2009 June 2009 July 2009 Dec 2009 Jan 2010 March 2010 April 2010 September 2010 Oct. 2010 Dec. 2010 Jan 2010 March 2011 Get approval for new product development Product development Build information/brochure Run banner campaign on website Offline press launch of new products Website update C- Control (measurement, monitoring, reviewing and modifying). In any marketing planning, details should be added about how the plan would be monitored, measured and controlled. If any components of the plan are not working it should be reviewed, modified if necessary even should be stopped. The following diagram shows a two-year Control system for Fragrance Direct: Table 2. Model of Control systems for Fragrance Direct (two-years) Quantified objectives Means of measuring Frequency of measurement (quarterly) Accountability Cost Action (Who needs to be alerted?) Building information/brochure June 2009 Marketing executive  £2000 Marketing executive à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Sept. 2009 à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Dec. 2009 à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. à ¢Ã¢â€š ¬Ã‚ ¦.. à ¢Ã¢â€š ¬Ã‚ ¦.. March 2010 June 2010 Sept. 2010 Dec. 2009 March 2011 The 3Ms In any marketing plan all company resources required to be included. Smith Taylor (1997) state that the three resources, 3Ms, cover: 1. Men/Women (the human resources) Skilled professionals (men/women) need to brought in to make the organization run as well as existing human resources need to be retained with training, rewarding. However it was discussed before in the marketing mix people section. 2. Money (budget) 3. Minutes (time) These two points are discussed in the later section. Timeframe Any e-marketing plan must contain timescales, schedules and deadlines. It must take time for Fragrance Direct to analyze their recent market situation, targeting, segmentation, new product development, promotion campaign etc. So everything should be done according to timeframe as time seems often the most tight of the resources. Without a proper timeframe the marketing plan may get uncontrollable. There is a time frame for fragrance Direct: Table 3. Timeframe Activity Timing Market research 6 month Product development 3 month à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. Projected budget An adequate budget is required in order to achieve the plan. Like any other retailer Fragrance Direct now have to face the tough competition from competitors. Retailers are cutting prices in a desperate bid to sell their goods. A research by Ramasesham (2000) found that even prices are cut to a level where extra sales are made at a tiny gross margin. At the same time retailers are facing cost rises which are in many cases higher than the rise in selling prices. The following projected budget is made according to Ramasesham (2000) research where he investigated from marketing budget how much money should be spent in different marketing activities e.g. 33% of total marketing budget should be spent for advertising and so on. Table 4. Projected marketing budget Item of Percentage of total marketing expenditure accounted for by item Advertising 33 Promotion 15 Personal selling 28 Storage 2 Order filling 4 Delivery 2 Clerical sales, accounting 5 General and administrative 5 Research 1 Credit 1 Others 4 Total 100 Recommendations conclusion Fragrance direct is a successful company who posseses the ability to offer products at great prices, whilst still concentrating on a high level of service. So it is possible for them to out perform their rival and increase market share if they have been able to follow a perfect strategic marketing plan. It is strongly recommended that they strictly follow the suggested two-year strategic marketing paln in accordane with tight controlling measures. It is also recommened that this is the time to concentratte on suggested marketing segment, penetrate the market with new developed products and apprppriate marketing mix. References Armstrong, G. Kotler, P. (2007) Marketing: An introduction. New Jersey, USA: Pearson Prentice Hall Brassington, F. Pettitt, S. (2006) Principles of Marketing. 4th edition. England: Pearson Education Limited Fragrance Direct (2009) About Us [online] http://www.fragrancedirect.co.uk/Customer-Services/About-Us/page/aboutus [accessed 9 April, 2009] Kotler, P. Armstrong, G. (2006) Principles of Marketing. 11th edition. New Jersey, USA: Pearson Prentice Hall Ramasesham, B. (2000) Research Note: Marketing Budgeting Practices of Retailers Retailers Marketing Budgeting. Smith, P. R. Chaffey, D. (2005) e Marketing eXcellence. 2nd edition. Oxford, England: Elsevier Butterworth-Heinemann Smith, P. R. Taylor, J. (1997) Marketing Communications. 4th edition. London: Kogan Page

Guide To Rudyard Kipling And If English Language Essay

Guide To Rudyard Kipling And If English Language Essay A son, a brother, a husband, a father, a writerà ¢Ã¢â€š ¬Ã‚ ¦ Rudyard Kipling. Rudyard Kipling was called, by some, one of Englands best short story writers and this is how it all began (Rudyard Kipling). Rudyard was born on December 30th, 1865, in Bombay (Rudyard Kipling-Biography). His parents lived in Bombay because of his fathers job. His mother and father both worked so that they could support their two children, Rudyard and Alice. Kiplings sister was three years younger than him and was born in 1868 (Sandison, A.G.). Rudyard Kipling lived with foster parents, in England, for quite some time. He and his sister were not expecting to be left there, with a foster family, while his parents went back to Bombay (Orel, Harold). It was 1871, when they arrived at the south coast of England, to find a cruel foster parent, who they had to call Aunty Rosa, waiting for them there. Rudyard didnt have a good experience there; he was treated poorly and abused, while living there for 6 years. That was a big change from the time he spent in Bombay, being the center of attention and basically having a pretty good life. This experience really impacted his writing. He had issues, throughout his life, because of his foster family. He also ended up getting insomnia and he had it the rest of his life (Sandison, A.G.). One tradition that Kipling and his sister had was going to their aunt and uncles house every Christmas. It was a great relief from being at Aunty Rosas house. Not only was this house their aunt and uncles, it was an artist and writer hot spot. They would all meet there every so often. In doing this every year, Rudyard was greatly influenced by some very talented writers, which really started him on his writing journey. Three of these writers made a big impact and connected with Rudyard. Those three men were his uncle, Burne-Jones, Cormell Price, and William Morris. But, Burne-Jones, Rudyards uncle, was the closest to him out of everyone (Sandison, A.G.). Rudyard went to United Services College until he was almost seventeen. Cormell Price was the headmaster of that school and since he already was close to Kipling, he gave him permission to use his library, which increased his writing skills (Sandison, A.G.). He went back to live with his parents in Lahore when he was 16, which was the year of 1882. He wrote a lot of pieces while he was there. It is actually what really started to get him recognized. Kipling returned to England in the year of 1889 and started writing some great short stories after one of his, Barrack-Room Ballads, was praised. Kipling started moving right along in his successful writing career and was starting to become famous (Rudyard Kipling). In 1892, Kipling married a girl named Carrie. She was the sister to one of his friends who had recently passed away. They moved back to his wifes home in Brattleboro, Vermont. That is where his first two kids were born- Josephine and Elsie. He also wrote Captains Courageous and The Jungle Book in Brattleboro. In 1896, they moved back to England because he had a fall out with his brother-in-law. Then, a year afterwards, they moved to Rottingdean, in Sussex, where their son, John, was born. In 1899, his daughter died, while they were in the U.S. for a visit. They lost their son, John, in World War I, soon after Josephines death. Kipling kept on writing even through all these tragic times. He was actually awarded a Nobel Peace Prize, in 1907, and became very famous. Rudyard Kipling led a good life and, sadly, died January of 1936, on one of many of their family trips (Rudyard Kipling).That basically sums up Kiplings life, in a nutshell. Overview/Summary of If Rudyard Kipling wrote the poem If in attempts to show the reader how to live life and solve problems simply. He wrote this poem to his son during World War I, offering great advice on life (Lewis, J.R.). This particular poem captured the attention of those who usually dont care for, or flat out, dont like poetry. This poem was said to be one of the best poems ever written (Lewis, J.R.). This poem is broken into four sections and each of these sections are filled with great meaning. People should read this poem and learn from it great life lessons and become better people all together. Rudyard Kipling excelled with this piece of literature. He summed up how people should live life in a short but sweet poem (Sharum, Angel L). The first section of this poem is really about not getting caught up within your own pride. Dont try and change for other people and popularity or status. Try to do what is right and not what others think is right. Dont become self-centered or haughty. Be yourself and stay on the right path and know that you are doing the right thing. That is how this first section of If can be interpreted (Sharum, Angel L). The second section of Rudyard Kiplings popular poem has just as much meaning as the first section. This sections main points would have to be, pushing right on through all the hard challenges that always interfere with your goals and dreams in life. Also, this section says to create goals to aim for and try to accomplish them without letting them rule your life. So, perseverance is a big lesson in the section. When life gets tough, gut it out and keep moving forward (Sharum, Angel L). Now, on to the third section of this poem named If. This section is almost like the last section. It says to not give up and dont admit defeat when a failure occurs. It tells people to try again and keep working at it until the goal is met. That is what the third section of If is about. Never say never, and dont give in to laziness, doubt, or defeat (Sharum, Angel L). Last, but not least, is the final section of this great work of art and marvelous piece of literature. This section of the poem has a couple of great meanings hiding in it. No one is better or worse than another person. Everyone has special qualities that they possess; it is just whether people will take the effort to look hard enough to find them. Another good point in this would be to not waste the time in life. Try to enjoy every day in life and make it meaningful. If people didnt waste their time and lives focusing on the bad things and unfair things they would be far better off. Once people realize to make every moment in life count, they will be more successful and lead happier lives. (Sharum, Angel L). That is a basic summary of the poem that Rudyard Kipling wrote. He inspired tons of people with this poem and is still inspiring people to this very day (Lewis, J.R.)! It really gives good examples and sets great goals for peoples lives. The poem is almost like a little guide for peoples lives (Sharum, Angel L). This particular poem just might have been the most famous of all the poems he had written. It got so popular that people all over were translating it into their own languages and would make copies of it. This poem is like a instruction manual for the common, human being. That is what this poem is really all about (Sharum, Angel L). Critical Analysis of If  ¨Ã‚  Ã‚  Ã‚  Ã‚   Influences Rudyard Kipling had many influential people and experiences in his lifetime. The first thing is that he lived in India in his early years and then moved back to India when he was a teenager. That really impacted Kiplings type, style, and story lines of a lot of the pieces he wrote (Orel, Harold). Another experience, that majorly impacted his whole life, was living with his cruel foster parents. He was neglected and abused and never fully recovered from that. He had insomnia for the rest of his life, along with other issues (Sandison, A.G.). Going to his aunt and uncles house every Christmas influenced him because he met some very influential people and made personal relationships with them. That helped him get to where he was when he got older. He got special privileges at his school because he was close to the headmaster. Kipling excelled because he was free to use the headmasters personal library (Sandison, A.G.). One more big thing that occurred in his life was that he lost two of his children within sixteen years. His daughter died tragically on a family vacation. Then, sixteen years later he lost his son in the war. Those are just some of the influential times in his life (Rudyard Kipling).  ¨Ã‚  Ã‚  Ã‚  Ã‚   Main Themes The first theme would be growing up and becoming a man. It discusses maturing into manhood, growing up, and becoming wiser. Connected to that would be learning leadership skills. In the process of becoming a man, leadership skills are usually required to succeed and earn respect (If| Introduction). Another theme in this poem is righteousness rather than being self-righteous. The point Kipling is trying to get across is quite simple. People striving to be righteous should not be self-centered. Those two things, righteousness and self-righteousness are total opposites. So, if people act self-righteous they arent going to achieve righteousness any time soon (If| Introduction). The next theme is having a good work ethic. People should not give up when things get hard. They shouldnt decide to be lazy and just decide not to do something because they dont feel like it. People should always keep trying and persevering through hard times and it will pay off in the long run (If| Introduction). The last theme of this poem is detachment. Failure and success should not be focused on because they will not last nor will they be permanent. Do not get attached to something that will leave as quickly as it came. That concludes the themes of this poem (If| Introduction).  ¨Ã‚  Ã‚  Ã‚  Ã‚   Stylistic Devices Kiplings poem had at least three stylistic and literary devices in it. The three devices in this poem were repetition, personification and alliteration. These are the main literary and stylistic devices that showed up in If (Yahoo! Answers). Repetition was a big literary device that was used in this poem. The way it was used was with the word you. Almost every line has the word you in it! So, obviously, this is a very good literary device throughout this poem. That is the first device that has been used (Yahoo! Answers). Personification is the second device found in this poem. Here are a few examples from the poem. One is, à ¢Ã¢â€š ¬Ã‚ ¦make dreams your master and another is à ¢Ã¢â€š ¬Ã‚ ¦make thoughts your aimà ¢Ã¢â€š ¬Ã‚ ¦ Those are both examples of personification used in the poem. So, that was the second literary device that was used in Kiplings poem (Yahoo! Answers). The last device used in this poem was alliteration. There are only two examples of alliteration in this poem, but there still is alliteration. The first example is, à ¢Ã¢â€š ¬Ã‚ ¦with wornout toolsà ¢Ã¢â€š ¬Ã‚ ¦ The second example in this poem of alliteration is, à ¢Ã¢â€š ¬Ã‚ ¦sixty secondsà ¢Ã¢â€š ¬Ã‚ ¦ Those are the examples of alliteration in this poem. That concludes the literary and stylistic devices of Rudyard Kiplings poem, If (Yahoo! Answers).  ¨Ã‚  Ã‚  Ã‚  Ã‚   Impressions This page is about my impression of the poem. I really liked the poem. After reading it a lot of times and then seeing what other people had to say about it, I just kept getting more and more out of it. I started understanding more of what it really meant and was saying every time I read it. My first impression was, Wow! This poem is really confusing and doesnt make much sense. I thought it would be hard to write about because it was kind of confusing. I also thought that because it was so short that I wouldnt have enough information to write one page about. But, as you can see, I was wrong. As I kept working, I started understanding it and actually started to really enjoy it. I had more than enough information to write about. I also learned some from this. Most things I already knew, but it is always good to be reminded. I think that Rudyard Kipling was an amazing writer, considering all the tragedies he had to go through. It was almost like he was writing this poem partially out of his own experiences. I really liked the points he tried to get across and am just surprised that he was able to express such a powerful message in that short of a poem. I really thought this poem was great and can understand how it became so popular throughout the world so fast. That is my impression of If by Rudyard Kipling. Test Over Rudyard Kipling and If Multiple Choice: 1.) Where was Kipling born? a. Rome b. Brattleboro c. England d. Bombay 2.) How many siblings did Kipling have? a. 3 b. 1 c. 5 d. 2 3.) Where did Kipling go to school? a. United Services College b. United Forces College 4.) Where did Kipling spend most of his childhood? a. Bombay b. England c. Brattleboro d. Rome 5.) What was Kiplings foster parents name? a. Aunty Lily b. Aunty Rosa b. Aunty Sue c. Aunty Mae 6.) How many kids did Kipling have? a. 1 b. 2 c. 3 d. 4 7.) What was Kiplings wifes name? a. Carrie b. Sue c. Jane d. Lynn 8.) Who was closest to Kipling? a. Uncle b. Dad c. Mom d. Foster mom 9.) When Kipling was 16 where did he move? a. Bombay b. Rome c. Lahore d. Vermont 10.) What was Kiplings sisters name? a. Alice b. Jen c. Carrie d. Rosa 11.) What was Kiplings really famous poem? a. Now b. What If c. If d. Why 12.) How many times is alliteration shown in If? a. 2 b. 1 c. 10 d. 4 13.) During what big event did he write If? a. WWII b. Civil War c. WWI d. Cold War 14.) How many of his children died young? a. 3 b. 1 c. 2 d. None 15.) How many literary devices show up in If? a. 0 b. 5 c. 6 d. 3 16.) How many big themes are in If? a. 3 b. 5 c. 2 d. 4 17.) How would Kiplings foster parents be described? a. Kind b. Shy c. Generous d. Cruel 18.) Who did Kipling write If to? a. Wife b. Sister c. Dad d. Son 19.) What year was Kipling born? a.1855 b. 1885 c. 1865 d. 1845 20.) What year did Kipling die? a. 1926 b. 1936 c. 1916 d.1906 Fill in the blank: 1.) Kipling was awarded a in 1907. 2.) Kipling spent every with his aunt and uncle. 3.) Kipling was by his foster parents. 4.) Kipling had his whole life. 5.) Kiplings son died in . 6.) If was written to show people how to solve simply. 7.) Using the word you over and over in if is called . 8.) The three literary devices in Kiplings poem If were , , . 9.) Kipling married his friends . 10.) Kiplings birthday was December . Essay: What were the main ideas that Rudyard Kipling was trying to get across to the readers of his poem If? Test Answer Key Multiple Choice: 1.)  Ã‚   D. 2.)  Ã‚   B. 3.)  Ã‚   A. 4.)  Ã‚   B. 5.)  Ã‚   B. 6.)  Ã‚   C. 7.)  Ã‚   A. 8.)  Ã‚   A. 9.)  Ã‚   C. 10.)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A. 11.)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   C. 12.)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A. 13.)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   C. 14.)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   C. 15.)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   D. 16.)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   D. 17.)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   D. 18.)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   D. 19.)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   C. 20.)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   B. Fill in the Blank: 1.)   Nobel Peace Prize 2.)   Christmas 3.)   Abused 4.)   Insomnia 5.)   WWI 6.)   Problems 7.)   Repetition 8.)   Repetition, Personification, and Alliteration. 9.)   Sister 10.)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   30th Essay: He wanted to show people not to value worldly possessions. He also wanted people to be happy with life and enjoy each and every minute of it. Not to hold on to grudges or act like a child. Stop thinking all about yourself and stop being a conceited person. Be righteous but not self- righteous. Never give up when things get hard. Enjoy your life and everyone in it. That is the main points Rudyard Kipling was expressing in his poem If.

Objectivism in The Fountainhead Essays -- Fountainhead

Objectivism in The Fountainhead Philosophy demands literature that can abet the understanding of social views. Without reflective literature, man cannot begin to comprehend the essential messages behind philosophy. One such philosophy, objectivism, is represented exceptionally by the novel, The Fountainhead. Through the use of compelling dialogue, Ayn Rand reveals her own feelings towards objectivism, and her thoughts towards conformity and independence. The interpretations and the implications of several of the quotes within The Fountainhead accurately depict the essence of objectivism and encourages the opposition of conventional standards through the embodiment of the uncompromising innovator "standing against the world." Society dictates that there will be those that follow and those that will lead the followers. Peter Keating is one that adheres to conformity; a man of little independent thought, a follower. Howard Roark, on the other hand, is a man aspiring to achieve a level of complete and utter independence from traditional principles. One telling passage occurs in a scene where Keating and Roark are discussing architecture. Keating: "How do you always manage to decide?" Roark: "How can you let others decide for you?" As two men on the extreme sides of conformity and independence, it is hard for Keating to understand how someone could be so sure of himself, whereas it is incomprehensible for Roark to believe that Keating could have so little self-assurance and such a lack of resolve regarding the decisions he chooses to make. In this r... ... is most definately correct in saying that independence is the only gauge of human virtue and value. A conformist has low value because of his refusal to jump the bounds of submission; the conformist would never experiment for the sake of self- improvement. This would not be looked upon well by other. Conformity is governed by the laws of compromise, egotism, productivity, and value. A conformist must be willing to sacrifice his philosophies simply because it does not correspond with the attitude of the clique. Independence, on the other hand relies on only one thing: the performance of the individual. A conformist must be satisfied with the performance of the group. The independent individual has himself to blame when events turn for the worse, and he solely reeps the benifit of his own performance.

Death and Immortality in The Epic of Gilgamesh Essay -- The Epic of Gi

Death and Immortality in The Epic of Gilgamesh The search for immortality has been a major concern for many men and women all throughout history. True love and immortality in life would be a dream come true to many. To spend time with a special someone, the person one feels closest to, and never have to say good-bye would greatly appeal to most people. But when death steps into the picture, even with all the pain and devastation, one starts to re-evaluate themselves. In The Epic of Gilgamesh, Gilgamesh explores the possibility of immortality following the saddening death of his friend and brother, Enkidu. Gilgamesh, feeling the fear of his own mortality, sets out on a journey to search for a way to preserve himself. Although the journey that he endures is much larger than life, Gilgamesh comes to realize that he can never achieve immortality. Before the creation of Enkidu, Gilgamesh is a man without an equal match. He is an individual with overwhelming power, and it is because of this that makes Gilgamesh a very arrogant person. This arrogant side of him is accompanied by an extensive abuse of power, which leads to injustice and rage in the city of Uruk: â€Å"The young men of Uruk he harries without warrant†. This problem does not bother Gilgamesh; he lives to display to others his royal power. The first sign of change in Gilgamesh occurs after the birth of Enkidu. Gilgamesh’s mother, Ninsun, said to him, â€Å"Like a wife you’ll love him, caress and embrace him, he will be mighty, and often save you†. Gilgamesh has finally found his match, a friend who will serve as his life long companion. This new seal of friendship will cause a chang... ...nsciousness after death, or maybe a combination of both, which creates this fear. The fear felt is undoubtedly universal. However, the ways in which it is dealt with are varied and diverse. The concept of human mortality and how it is dealt with is dependent upon one’s society or culture. It is the society, which has the greatest impact on an individual’s beliefs. Hence, it is also possible for other cultures to influence the people of a different culture on such comprehensions. The irony of the story is that Gilgamesh, who wanted to enjoy immortality, actually achieves his dream. Thousands of years after his death, he and Enkidu live through the story of their adventures, which has been passed down through time. Gilgamesh and Enkidu will be kept in an immortal state for however long The Epic of Gilgamesh is told.

Human Capital Management Essay

â€Å"It is important for HR Management in managing the knowledge capital of an organization and aligning it with organization’s strategic plan†. Critically assess the strategic role of HCM and challenges of managing the knowledge capital in an organization that you are familiar. The organization that I would like to choose is Jabatan Pelajaran Negeri Terengganu (JPNT). JPNT consists of more than 400 workforce and this agency is responsible for administrative and policy executioner of Ministry of Education in the whole Terengganu. In JPNT, there is a small unit of Human Resource Department and this department has 20 staffs. However, until the last day of my service there, the HR department did not establish any single policy about human capital management. Therefore I will attempt to answer this question while recommending what should be done by JPNT to succeed in maximizing their human capital. Before we discuss further the strategic role of HCM and challenges that had to be overcome by HCM specialist, let us look at the technical definition of this question. Knowledge capital is defined by Business Dictionary as the â€Å"know how† that results from the experience, information, knowledge, learning, and skills of the employees of an organization. Of all the factors of production, knowledge capital creates the longest lasting competitive advantage. It may consist entirely of technical information or may reside in the actual experience or skills acquired by the individuals (BusinessDictionary. com 2012) . Knowledge capital is an essential component of human capital. Human Capital is defined by (Baron and Armstrong 2007) as the knowledge, skills, abilities and capacity to develop and innovate possessed by people in the organization. This is one of the attributes of the intellectual capital. Intellectual capital is defined by the same author as the stocks and flows of knowledge available to an organization. It is categorized into three categories namely human capital, social capital and organizational capital. These capitals are usually combined with the physical resources which are the financial and physical assets for the purpose of value creation to the firm. As cited by (Sveiby 1998)Tom Stewart who in his June 1991 article Brain Power – How Intellectual Capital Is Becoming America’s Most Valuable Asset, proposed the importance of intellectual capital to the management agenda. He defined intellectual capital in his article as: the sum of everything everybody in your company knows that gives you a competitive edge in the market place. Knowledge Management consists of managerial activities that focus on the development and control of knowledge in an organization to fulfill organizational objectives. (Sveiby 1998) Therefore it means that the integration of all management activities that focus on development and control of knowledge is what we call as knowledge management. Challenges of managing knowledge capital in JPNT will be diffused together as I explained about the role of HCM in the organization. Knowledge management is defined as the process of storing and sharing the wisdom, understanding and expertise accumulated in an organization about its processes, techniques and operations (Baron and Armstrong 2007). Therefore, the data that should be synthesized and acquired should explain the organization’s activity for instance the achievement of the employees in knowledge sharing among them and ensure that the knowledge is maximized in terms of its usage. Everybody must share their skill, knowledge and experience without any malicious intentions for the purpose of maximizing the performance of JPNT. However, it brings challenges to HR specialist in JPNT as it is not a culture of sharing. Some of the staffs afraid to share their know how because they thought that by doing so, it might jeopardized their career envelopment in the future. HR specialist overcomes this by implementing a fair assessment indicator to measure their performance without favoritism, nepotism and biasness. In my opinion, the most important attributes that distinguish Human Resource (HR) with Human Capital Management is the element of the workers as assets. As discussed by (Baron and Armstrong 2007) human capital theory emphasized on regarding people as assets of the organization, and investment in people will generate long run return. Scarborough and Elias noted that human capital theory is similar to physical capital theory but they differ in terms of the reference for human capital theory is made to people and skills while in physical capital theory reference is made to plant and equipments. Both emphasized on value creations to firm. Thus by applying this theory, JPNT needs to redefine the cost associated with training and development and career progression as the investment that will create value for the agency. Staff that undergoes training must be ensured that the new skills matched with their job description and the staff is using that new knowledge in order to effectively execute their job. For instance, the weekly training is not supposed to be done by the JPNT if on the purpose of fulfilling the quotas of training hours. Remuneration is not under JPNT’s jurisdictions however JPNT can recommend the salary of their staff to PSD (Public Service Department). Accepting staff as the asset of the organization will be mutually benefit to both parties involved. On the employee’s part, they will be feeling more motivated, appreciated thus will contribute better in their performances. As for the organization, it will boost the overall organization’s performance, decrease turnover rate, absenteeism and other negative behavior of the staffs. However this theory is not agreed by some scholar for instance Davenport(1999). Davenport argued that worker must not be treated as assets because of three main reasons. The first reason is workers cannot be brought, sold and replaced by their owner. Secondly, the principle of this theory is unacceptable and inappropriate in practice is because workers cannot be owned by the firm as the firm owned plants and machines. Lastly, there is not absolute way of calculating human value-no convincing method of attaching financial value to human resources. Therefore, treating workers sorely based on assets can create drawback to the organization. The interpretation of this concept should be made carefully and it should match with the objective of the organization. It is also not an easy task to convince the top management since the culture of bureaucracy is very strong in JPNT. The next part, I will discuss about the strategic role of HCM. HCM’s role as stated in the book Human Capital Management by Baron and Armstrong, HCM acts as business partner of the firm. Secondly, they are also responsible in developing, analyzing and using business data. Thirdly, they are also responsible for enhancing job engagement and commitment, fourthly, they are responsible to build ‘Business Case’ and lastly, they are also responsible for engaging with the other function of the organization. (Baron and Armstrong 2007)These points will be elaborated one by one in below. For the first one HCM acts as the business partner with the top management of the organization. This concept was introduced by Ulrich in 1998 where the author proposed that HR specialist should be share responsibility with management people to run the business. They must have the ability to understand and exploit opportunities and HR specialist themselves must understand how their role could help in achieving the objective of the organizations. Ulrich suggested that in order for the organization to create value, HR professionals must carry out their responsibility as strategic partners, administrative experts, employees’ advocates and as driver of changes. This can be done through strategy execution, improved planning by thorough discussion on how the firm should be organized to carry out the strategies. HR engagement with operating and marketing function is essentials in ensuring that all of their initiatives will become successful by answering the following issues- whether the initiatives is best aligned with strategy implementations, they make selection based on priority, and lastly the evaluations of the initiatives should be indicate positive linkage to business result. HR specialist must act as employee advocate, human capital developer, functional expert, strategic partner and lastly as leader in terms of HR function. However, the premise â€Å"HCM act as business partner† did not agreed by all practitioners. Tim Miller and Alex Wilson reported by Smethurst(2005) and Pickard(2005) are the examples of the top management who disagree with this premise. Convincing the top management will not going to be easy. Still HCM emphasized on the importance of evaluation of what had been happen within the organization and it also provides basis for value adding strategist. Therefore, according to this theory, HCM in this case the HR specialist in the human resource department should work together with the top management of JPNT in ensuring the creation of value to the firm. The value that we meant here is creating competitive human capital that at the end of the day this human capital will be able to serve successfully to their customers thus deliver excellence business service for the organizations. Secondly, HR is responsible to develop, analyze and use human capital data. The measurements that must be developed by HR should be able to measure issues relating to workforce, capable of measuring the levels and trends in performance achieved by both individual and business, can measure the impact of HR policies and practices on business performance or what Mercer HR Consulting called as â€Å"Business Impact Modeling†. It is also expected that HR should be able in building an effective measurement to measure the effectiveness of line manager in applying HR policies and the measurement tools should be able to measure the effectiveness of HR function (Baron and Armstrong 2007). The workforce matrix should provide data which allows the business to measure the key characteristics of the people it employs. Understanding the relationship between workforce matrix and people management is very important because the workforce matrix focus on the influences business performance and show the business of what need to be done to improved the added value from human capital resources. Therefore, HR cannot simply gain data without proper implementations of specific procedures and standards because gaining accurate data will never be easy. The data accuracy will show the current situation and trends of human capital within the organizations. In JPNT, the typical tool to measure the human capital is Key Performance Indicator (KPI) in human resource department reflect the organizational goal. They matched the number of training and types of training according to the need of the staff. Therefore KPI’s adopt by Human Resource department is quantifiable; they are defined in terms of the feedback that they gain through exit training survey. This KPI however is not emphasized on skills retention that the staff gained on the training. They are not focus workers as the assets of an organization; therefore, I think there are a lot of improvement needs to be carried out to improve this measurement method. Next, is on the aspect of measuring the overall performance. Human Resource department use Balance Score Card that is developed by Beatty et. Al (2005) to measure them. Balance Score Card highlighted four important aspects which are customer perspectives, internal perspectives, innovations and learning perspectives and lastly the financial perspectives. This scorecard focuses on balanced representation and analysis of data. In HR, four dimensions are being highlighted which are HR competencies, its practices, systems and deliverables. On the aspect of financial performance, the HR department always runs cost benefit analysis to choose the best trainer to train their staff or just simply using the internal sources that they have. Productivity is measure when the training course that undergo by the staff is beneficial and the new knowledge are continuously used by the staff. The operational impact or effectiveness is measure for instance creation of successful training course to the staff and when the staff perceived such programs contribute to their career developments. Lastly, is in terms of customer service. Through continuous training programs, the staffs become more skillful in treating the customers thus more of them will be delighted. Measuring the impact of HR policies and practices are one of the toughest roles of HR specialist. This is because it is hard to determine â€Å"causation†-what actions or factors that are specially cause the performance (Baron and Armstrong 2007). Genome II is a model that was developed by National Building Society proved statistically that the more committed the employee, the happier the customer will. Genome project had focus on recruitment and retention, deeper understanding of the commitment of the employees, reward system that is more transparent and flexible, increase the effectiveness of the execution on the first line management, promotes recognitions, and develop a culture where both managers and their subordinates demonstrate right behaviors. Focus area of GenomeII could act as a benchmark to be applied in JPNT. Effectiveness of the line manager could be improved with the intervention HCM (Bohlander and Snell 2010). Guidance, help and further training is available in case where they need them. With this, it was hoped that line managers can carry out their people management responsibilities effectively. For instance if the line manager of JPNT encounter any unsolved problem or the problem is not routine, they can always refers to HCM specialist to guide them. Human resource should be measure to indicate whether they are executing their role and meet the target of their department. Tsui and Gomez-Mejia (1998) cited in (Baron and Armstrong 2007) had clarified the distinction between process criteria- how well things are done and output criteria- the effectiveness of the end result. To distinguish them, ‘utility approach’ by Boudreau(1998) can be applied. Beside this approach, HR performances can also be measured using points suggested by Likierman (2005) that the budget allocation is in line with HR objectives- means HR has a say in changes in implementing the strategy, analyze and interpret the reason behind it, comparing internal and external benchmarking, enhance the usage face to face discussion to gain the feedback, and lastly the measurement should not expect to measure something that is impossible, and they should be noted that many problems just being mitigated, instead of being solved, and this is harmful to the JPNT. Another important role of HCM is in the terms of promoting job engagement and commitment. Job engagement happens when people are willing to commit to their work and willing to perform excellently in their job. Hay Group defined engage performance as a result that is stimulated by employee’s enthusiasm for their work and direct it to the success of the organizations. On the other hand, organizational commitment is defined as the recognition of goals and values of the organization, a sense of belonging to the organization and willingness to contribute effort for the organization (Baron and Armstrong 2007). Organization commitment and job engagement can be created by JPNT if JPNT set a great place to work, HR people promotes positive discretionary behavior, create excellence total reward policy and constantly measure job engagement and commitments. JPNT should provide conductive working environment- comfortable in nature, ergonomics, make sure that the job prospect is parallel with training, appraisal, and the superior staff should take care of the welfare of their subordinates. JPNT can adopt the criteria suggested by The Sunday Times in identifying the best 100 companies which are leadership of senior management level, good relation with their superiors, have the opportunities of personal growth and developments, balanced work-life issues, cooperativeness between colleagues, my company- the way JPNT treats its staff and lastly the fair deal- pay and benefits are provided to all, without nepotism and biasness. The superior should also act in discretion manner; it means that not everything must be solved black and white. For instance, if one of the subordinates absent for their work with a concrete reason, the superior should not punish he or her. Reward is categorized into two which are transactional reward (tangible reward-the pay and benefits) and relational reward (intangible reward-learning and development and work environment). That is the responsibility of HR to create the best reward model that can motivate their employees in the future. The tangible reward is easily to be copied by the competitors as everyone have the capability to pay and gives benefit for instance dental plan, but the intangible reward it harder to be imitated thus increase the chances of sustaining the firm’s competitive advantages. Next, another role for HR professionals is as strategist. Strategist here means HR professional should be able to address long term issues related to management and development of people and the employment relationships. This role is clearly demonstrated when HR professional are being regarded as business partner- they have the persuasion power to influence the top managers to develop business strategies that are maximizing the potential of human capital. (Baron and Armstrong 2007) As we discussed earlier, people are the assets of the organizations, thus they are one of the resource to achieve and sustain competitive advantage of JPNT HCM is also responsible to develop a good business case. Baron and Armstrong 2007) As I discussed previously, HR specialist should be able to persuade top management, a good business case can act as one of the convincing evidences on why the top management should agree to HR specialist’s proposals. The case should show how the purposed course will add value in terms of income will exceed the cost or by executing the proposal, it will yield positive return on investments (Bohlander and Snell 2010). The business case should present on how the available human capital data will impact on key areas of organization’s operation, show how it will the proposal will increase the business competitive edge, or presenting a successful pilot projects to be implemented to the entire organization, the proposal can be implemented without much hassles, it will also able to enhance the employer’s brand by promoting JPNT as the best place to work and lastly the points, data are presented in neat manner, simple and easy to understand. Challenges for managing knowledge are knowledge acquisition, knowledge modeling, knowledge retrieval, knowledge reuse and knowledge maintenance. In JPNT it is hard to get the information needed and turn the information to become useable. For instance, it is hard to transform the tacit knowledge to become explicit knowledge, to identify the gaps in knowledge, and difficult to acquire and integrate the knowledge that is cross departmental and different expertise. Therefore, it is important for the HR specialist in JPNT to be able to create an approach that is able to integrate all knowledge in the organization so that it can be benefited to all. On the top of that, knowledge modeling is also can be another obstacle for HR specialist in managing knowledge capital in the organization. The challenge that is faced by JPNT HR specialist is how to use the knowledge available in solving problems because knowledge possessed by staffs are varies from one another (Bhojaraju 2005). To overcome this, HR departments had introduce mentor and protege program. As a conclusion, the roles that are played by HCM are indeed complex and requires HR specialists to be able to multitasking, possessed multidisciplinary of knowledge and wide range of skills to execute their roles perfectly thus enable them to overcome the challenges of managing knowledge capital in JPNT. Top managements should also give full cooperation in favor of HCM so that the utilization of knowledge capital in JPNT could be maximized.

Joint Problems Patellofemoral Pain Syndrome Health And Social Care Essay

Patellofemoral articulation jobs are the most common overuse hurt of the lower appendage, and altered femoral or hep rotary motion may plays a major function in patellofemoral hurting Patellofemoral hurting syndrome ( PFPS ) is the 2nd most common musculoskeletal ailment presented to physical therapists ( Witvrouw et al, 1996. Hilyard, 1990 ) . Studies has shown Patello Femoral Pain Syndrome to be the most common individual diagnosing among smugglers and in athleticss medical specialty centres. Eleven per centum of musculoskeletal ailments in the office scenes are caused by anterior articulatio genus hurting ( which most normally consequences from PFPS, constitutes 16-25 % of all hurts in smugglers ) . The term PFPS is frequently used interchangeably with â€Å" anterior articulatio genus hurting † or â€Å" smuggler ‘s articulatio genus † . Patellofemoral hurting syndrome can be defined as retropatellar or peripatellar hurting ensuing from physical and biomechanical alterations in the patellofemoral articulation. It should be distinguished from chondromalacia, which is existent fraying and harm to the underlying patellar gristle. Patients with patellofemoral hurting syndrome have anterior articulatio genus hurting that typically occurs with activity and frequently worsens when they are falling stairss or hills. It can besides be exacerbated by activities such as go uping stepss, crouching, kneeling, drawn-out posing ( Doucette and Goble, 1992 ) . The oncoming of the symptom is normally insidious ( Arroll et al, 1997: Hilyard, 1990 ) . One or both articulatio genuss can be affected. Many factors are involved in complex interactions that influence the patellofemoral articulation and the exact aetiology and pathophysiology of PFPS is frequently puzzling ( Fulkerson and Hungerford, 1990 ; Finestone et Al, 1993 ) . Many theories have been proposed to explicate the etiology of the patellofemoral hurting. These include mechanical, muscular and over use theories. There is consensus that malalignment and maltracking of the kneecap are major characteristics of PFPS ( Maclntyre and Robertson,1992: Gerrard, 1989 ) . The patellar maltracking consequences in unnatural joint emphasis and subsequent articular gristle ware ( Powers: 1998 ) . Lateral trailing of the kneecap has been listed as a major subscriber to malalignment which consequences in unnatural joint compaction and later patellar hurting. It is normally theorized that maltracking is the consequence of vastus medialis ( VM ) weakening comparative to the vastus lateralis ( VL ) , ensuing in sidelong trailing of kneecap ( Mc Conell, 1986 ) . Weak hip muscular structure is besides thought to lend to unnatural trailing of kneecap. Ireland et Al found that adult females with PFPS are 26 % weaker hip abduction and 36 % weaker in hip internal rotary motion compared with healthy controls. Such failing may do an addition in both varus force vector at the articulatio genus a combination that may farther ease median trailing of kneecap. Lower appendage malalignment ( caused by abnormalcies such as an increased standing ‘Q ‘ angle, pes planus or subtalar pronation ) frequently has been implicated as a cause of PFPS. Most patients with PFPS respond favorably to conservative intercession. These include quadriceps beef uping, patellar tape, patellar brace, stretching, soft tissue mobilisation. With the most common intervention being quadriceps beef uping utilizing weight bearing and non weight bearing exercisings, weight bearing exercisings are more functional than non weight bearing exercisings because they require multijoint motion, easing a functional form of musculus enlisting and stimulate proprioceptors. In an attempt to supply immediate decrease to trouble, Mc Conell proposed utilizing tape to modify patellar orientation and normalise patellar trailing. When handling patients with patellofemoral hurting who demonstrate deficiency of control of hip abduction and external rotary motion during weight bearing activities such as walking and falling stepss, one end may to be to optimise musculus map to command these gestures, as such motion can ensue in knee varus, an addition in dynamic ‘Q ‘ angle and greater median forces moving on the kneecap. Hence, it would look sensible to endeavor for optimum map of hip muscular structure.1.2 BACKGROUND AND PURPOSE OF THE STUDYDespite its prevalence, nevertheless the etiology and specific intervention of this hurting syndrome remain obscure and controversial. The premiss behind most intervention attacks is that Patellofemoral hurting syndromes is the consequence of malalignment and/or unnatural patellar trailing. Interventions are frequently focused locally and typically include quadriceps beef uping, patellar tape, patellar brace and soft tissue mobilisation. Based on the old researches, we theorized that the exercisings stressing neuromuscular control of both the quadriceps and hip median rotators may profit patients diagnosed with PFPS. Therefore, the intent of this survey was to look into the effects of hip median rotators and quadriceps beef uping plan in patients with patellofemoral hurting syndrome.Need AND SIGNIFICANCE OF STUDY:Need of the survey:To cut down hurting To better scope of gesture To better functional activityAims:To find the effectivity of median rotator musle and quadriceps beef uping in patellofemoral hurting To find the effectivity of quadriceps beef uping in patellofemoral hurting To compare the effectivity of quadriceps beef uping and median rotator musculus beef uping exercising in patellofemoral hurting1.3 HYPOTHESISThe void hypothesis for this survey could be stated as â€Å" There Is No Significant Difference In Reduction Of Pain between the group having Hip Medial Rotator and Quadriceps Muscle Strengthening when compared with Quadriceps Muscle Strengthening entirely in Patients With Patellofemoral Pain † .REVIEW OF LITERATURECibulka MT, Threlkeld-Watkins J. , 2005 has reported that patellofemoral hurting is the commonest of all the overexploitation hurts of the lower limb. Major cause for this is considered to be altered femoral rotary motion. Powers CM. , 2003 has demonstrated that patellar maltracking and malalignment are the commonest triggering factors for kneecap femoral hurting. Mascal CL, Landel R, Powers C 2003 has concluded in their survey that musces of hip, bole and pelvic girdle are affected in patellofemoral hurting syndrome and hence intercessions directed towards these muscular structure should be included in the rehabilitation protocol. Bellamy N, Buchanan WW, Goldsmith CH, Campbell J, Stitt LW 1988 has published a survey on WOMAC graduated table reasoning that WOMAC is the most dependable and valid graduated table for measuring arthritis. Braten M, Terjesen T, Rossvoll I 1992 has demonstrated that ultrasound analysis of hip in anterior articulatio genus hurting reveals femoral rotary motion in most of the patients. i Sameer A.Dixit, M.D. , et al Management of patellofemoral hurting syndrome shown that physical therapy is effectual in handling PFPS. i La Brier K, O ‘ Neill D.B, Patellofemoral syndrome, current constructs. This survey indicate that patellofemoral hurting syndrome is normally treated cautiously, surveies indicate that 60 % to 89 % of articulatio genuss will react favorably to conservative intervention. The exercising plan include Iliotibial set, hamstring and gastrocnemius stretching, progressive opposition straight leg elevation and hip adduction beef uping performed 2 times/ twenty-four hours until symptoms subside and the 3 times /week, thenceforth. i Heintjes, Berger MY, Bierma- Zeinstra SM, Exercise therapy for patellofemoral hurting syndrome stated that the exercising therapy is more effectual in handling PFPS. There is strong grounds that unfastened and closed kinetic concatenation exercising are every bit effectual. i Hudson Z, Daruthy E. Iliotibial set stringency and patellofemoral hurting syndrome. A instance – control survey show that the topics showing with PFPS do hold a tighter ITB. i Fagan V, Delahunt E, Patellofemoral pain syndrome- a reappraisal of the associated neuromuscular shortages and current intervention options stated that â€Å" Physiotherapy intervention programmes look to be an efficacious method of bettering quads instability. i Power et, Al, ( 1997 ) , patient performed free walking, fast walking, go uping and falling walking with and without patellar taping. Taping determined patient ‘s hurting reduced ( VAS ) 50 % during exacerbating activity. i Ernst GP, Kawaguchi. J, Saliba E. Effect of Patellar Taping on articulatio genus dynamicss of patients with patellofemoral hurting syndrome, suggests that patellar taping compared with no tape may better the articulatio genus extensor minute and power during weight bearing activities such as sidelong measure – up exercising and perpendicular leap. i Cristina mare Nunes cabral, Amellia Pasqual Marques, Effect of a closed kinetic concatenation exercising protocol on patellofemoral syndrome rehabilitation. The consequences of T he study allow the suggestion that the proposed quadriceps femoris beef uping exercisings with ROM control should be prescribed for PFPS patients since they improve knee functional degree. i Avraham.F, Aviv.S et al. , The efficaciousness of intervention of different intercession plans for patellofemoral hurting syndrome. The survey with a sum of 30 back-to-back patients ( average age 35 old ages ) diagnosed with PFPS indiscriminately allocated into 3 groups. Group I – Conventional Rehabilitation plan included quadriceps beef uping and TENS, Group II- Hip oriented rehabilitation plan included stretching, hip external rotator strengthening and TENS. Group III-A combination of 2 plans. At terminal of test all groups show important betterment in VAS and PFJES ( P & lt ; 0.0001 ) ; these betterment did non vary significantly between the 3 groups. All the groups show a similar good consequence. i Tyler TF, Nicholas SJ, Mullaney MJ. The function of hip musculus map in the intervention of patellofemoral hurting syndrome. This survey concluded that betterments in hip flexure strength combined with increased iliotibial set and iliopsoas flexibleness were associated with first-class consequences in patients with patellofemoral hurting syndrome. i Harmonizing to Muir KR ( 1999 ) . a individual plan of place quadriceps can significantly better ego reported articulatio genus hurting and map. i Cheng GL et Al in their survey conducted for four hebdomads intervention period, concluded that both TENS and isometric groups had important decrease in articulatio genus hurting. i Sheila O ‘ Reilly made a survey on 192 work forces and adult females with articulatio genus hurting. They were enrolled in a plan consisting of isometric and isosmotic exercisings of the quadriceps or thigh, utilizing a opposition set and they had important lessening in hurting ( 22.5 % ) and betterment in physical map ( 17.4 % ) . She besides stated that beef uping musculuss around an creaky articulation could back up the joint and cut down hurting. i Lam PL, NG QY, Activation of the quadriceps musculus during semi crouching with different hip and knee place in patients with anterior articulatio genus hurting, the survey shows that there was comparatively more activation of vastus medialis oblique than vastus lateralis at 40A ° of semi knee bend with hip medially rotated by 30A ° . i Herrington L. AL – Sherhi.A, A controlled test of weight bearing versus non weight bearing exercisings for patellofemoral hurting. This survey demonstrates that both weight – bearing and non weight bearing exercisings can significantly better subjective and clinical results in patients with PFPS. i Ng GY, Cheng JM, The effects of patellar taping on hurting and neuromuscular public presentation in topics with patellofemoral hurting syndrome. This survey states that there was a important lessening in anterior articulatio genus hurting ( P & lt ; 0.001 ) and vastus medialis obliques to vastus lateralis activity ratio ( P – 0.05 ) during individual legged standing after patellar tape. i Mark overington, BHSc ( Physio ) , Damain Gooddard, BhSc ( Physio ) . , A Critical assessment and literature review on the consequence of patellar tape, is patellar taping effectual in the patellofemoral hurting syndrome? This critical analysis has shown that patellar taping lessenings pain in the short term, may be utile as an adjunct to physiotherapy in long term i T.K. Amell, J.P. Stothart, S. Kumar, The effectivity of functional pes orthoses as a intervention for patellofemoral emphasis syndrome: A clients position. The consequences shows that orthotic usage is believed to be effectual in commanding the symptoms of PFPS. i Michael T. Gross, PT. Ph.D. , Jody L. Foxworth, PT, MS, OCS, The Role of pes orthoses as an intercession for patellofemoral hurting. The mechanism for pes orthoses holding a positive consequence on hurting and map for these patients. i Dr. Robert Topp assessed the hurting, map, abilities, knee joint proprioception, pace features and quadriceps strength of 135 participants utilizing randomized isometric strength preparation group and a dynamic strength preparation group for 16 hebdomad regimen and concluded that regular strength preparation could detain the oncoming of this painful disease and demand for surgery i Van Berr et Al, ( 1999 ) found that aerophilic exercising was more effectual than opposition exercising in cut downing hurting. There was modest betterment in disablement degree for patients randomized to aerobic exercising. i Michelle C. Boilig, MS, ATC. , et al. , Outcomes of a weight bearing rehabilitation plan for patients diagnosed with patellofemoral hurting syndrome. Subjects diagnosed with PFPS responded favorably and rapidly to a curative exercising plan that incorporated quadriceps and his muscular structure strengthening. i Catherine L. Mascal PT, B.Sc. , Robert Landel, DPT, OSC, Christopher power, PT, Ph..D. Management of Patellofemoral hurting Targeting the Hip, Pelvis and Trunk Muscle map: instance study. This instance study present 2 patients with PFP who demonstrated unnatural kinematics at the hip and who respond favourably to an exercising plan specifically aiming to Hip, Pelvis and trunk muscular structure.3.MATERIALS AND METHODOLOGY3.1 METHODOLOGY3.1.1.STUDY DesignThe survey was conducted in the format of experimental pre-test, station trial survey design.3.1.2STUDY SettingThe survey was conducted in the section of physical medical specialty and rehabilitation, Ramakrishna Hospital, Coimbatore-641044 under the supervising of usher incharge, College Of Physiotherapy, SRIPMS, Coimbatore.3.1.3SAMPLING20 Subject who fulfilled the undermentioned criterias were selected through simple random sampling and assigned to two groups of 10 each.CRITERIA FOR SAMPLE SELECTION.I ) Inclusion standardsi Age be tween 25-35 old ages i Both males and females i Unilateral patellofemoral hurting syndrome and median rotator musculus weekness. i Anterior or retropatellar articulatio genus hurting reported during at least two of the undermentioned activities: rise and falling step, skiping and running, crouching, kneeling, and prolonged posing. i Insidious oncoming of symptoms non related to injuries. i Pain with compaction of kneecap. i Pain on tactual exploration of patellar aspects.two ) Exclusion CriteriaSymptoms nowadays for less than two months No history of old articulatio genus hurting Metallic element implants Fleshiness Diabetess Peripheral vascular disease Self reported clinical grounds of other articulatio genus pathology. Such as intra articular pathology, peripatellar tendonitis or bursitis, fold, disruptions or subluxations etc. Current important hurt impacting other lower appendage articulations. Subjects with any of the above said conditions were excluded from survey.Procedure:1. Group A:Subjects were treated with Hip median rotator and quadriceps beef uping exercisings and stretching.2. Group B:Subjects were treated with lone quadriceps beef uping exercisings and stretching. Both group received the place programme of stretching and beef uping exercisings ( SEE APPENDIX – Four )STUDY DURATIONThis survey is proposed to be carried out for the period of 6 monthsTREATMENT DURATIONGroup A:5 sets of 12 repeats per twenty-four hours 3 yearss per hebdomad for 4 hebdomadsGroup B:5 sets of 12 repeats per twenty-four hours 3 yearss per hebdomad for 4 hebdomadsParametersSubjective hurting strength during activities of day-to-day life measured with ocular parallel graduated table ( VAS ) . Functional activities measured with western Lake Ontario andmcmaster universities osteoarthritis index ( womac )3.2MATERIALS USEDOrthopedic rating chart Thera set Strengthening sofa Inch tape3.3 Statistical ToolThe consequences of the survey were analysed utilizing independent ‘t ‘ trial T = S = = Mean difference of the first group = Mean difference of the 2nd group = Number of samples in first group = Number of samples in 2nd group S = Combined criterion divergenceTREATMENT TECHNIQUESExercise FOR PATELLOFEMORAL PAIN SYNDROMEStrengthening Exercises:1 ] Hip internal rotators beef upingthis exercising is performed with the patient standing in the exercising machine. Initially 5 sets of 12 repeats get downing with 9kg is done and later opposition is increased harmonizing to musculus weariness and hurting.2 ] Quadriceps Strengthening:A ] Isometricss: Position yourself as shown above. Keep your right leg straight for 10-20 seconds and so loosen up. Make the exercisings 5-10 times. B ] Straight Leg Raising: Position yourself as shown above. Raise your right leg several inches and keep it up for 5-10 seconds. Then lower your leg to the floor easy over a few seconds. Do the exercisings 5-10 times.3 ] Partial Knee bends:Stand with pess, shoulder width apart and toes somewhat turned out. Bend articulatio genuss from traveling in forepart toes. Squat every bit low as tolerable, intermission at lowest deepness and raise to get downing place. It can besides be done with back support on wall and with ball between 2 articulatio genuss.4 ] Step Up:Stand sideways with involved leg next to 3-6 † measure. Place involved pes on measure and easy raise organic structure weight with involved leg. Slowly lower organic structure back to get down place gently touching heel on land, so repetition by easy raising organic structure with involved leg. Repeat as by increasing repeat. Increase measure 2-3 † with repeat.Stretching Exercise1a ) Iliotibial Band Buttock Stretch: ( Right side ) .Position yourself as shown in the image. Writhe your bole to the right and utilize your left arm to â€Å" force † your right leg. You should experience the stretch in your right thigh. ( Hold the stretch for 10 to 20 seconds. Do the exercising 5 to 10 times ) .B ) Iliotibial Band Stretch: ( Left Side )Position yourself as shown below, with your right leg crossed in forepart of your left leg. Keep your custodies together and travel them toward the floor. You should experience a stretch in the outer portion of your left thigh. ( Hold the stretch for 10 to 20 seconds. Do the exercising 5 to 10 times. )2 ) . Hamstrings stretch:Liing in back and back uping thigh behind articulatio genus, easy straighten articulatio genus until a stretch is felt in the dorsum of the thigh. Keep it for 5 to 10 seconds. Repeat it for 5 to 10 times. The thigh may besides be supported on a wall.3 ) Quadriceps Stretch:Position with one manus on the wall and the other on the pes of the side to be stretched and the articulatio genus is flexed. Keep it for 5 to 10 seconds. Repeat it for 5 to 10 times. Can be performed with hip flexure and extension.4 ) Calf Stretch:Position against a wall with heel on the land to experience back of the leg stretch. Keep for 10 to 20 seconds. Do the exercisings 6 to 10 times.5 ) Hip And Buttock Stretch: ( Left Side )Position left over right leg and manus is placed over left articulatio genus draw the articulatio genus somewhat towards the patient while sitting up directly. Keep the place for 20 seconds and so rest for several seconds. Do the exercising for 6 times.6 ] Hip Adductor Stretch:Position in supine prevarication, with hip and articulatio genus flexure, and inquire the patient to kidnap the leg until the stretch felt. Keep it fo r 10-20 seconds, repetition it for 5-10 times.7 ] Hip external rotators Stretch:Gentle stretching of the hip in the way of median rotary motion is done with the patient in prone prevarication. Stretching is done with the hip in impersonal and knee flexed to 90 grade. The stretch force is held for 30 seconds and repeated for 3 times.4. DATA PRESENTATION AND ANALYSISGROUP – A ( VAS )S.NoPRE – TrialPOST -TESTDifference7 2 5 6 1 5 5 2 3 8 3 5 4 1 3 5 1 4 7 2 5 8 3 5 5 1 4 6 1 5 Mean 6.1 1.7 4.4GROUP – B ( VAS )S.NoPRE – TrialPOST -TESTDifference7 3 4 5 2 3 7 4 3 8 4 4 6 3 3 5 2 3 7 3 4 7 3 4 5 3 2 5 1 4 Mean 6.2 2.8 3.4VesselGroupMEAN VALUECALULATED â€Å" T † ValueTable â€Å" T † ValuePRE – TrialPOST -TESTSouth dakotaA 6.1 1.7 1.46 2.888 0.01 Bacillus 6.2 2.8 1.33GROUP – A ( WOMAC )S.NoPRE – TrialPOST -TESTDifference35 27 8 37 27 10 41 31 10 39 30 9 42 33 9 35 28 7 43 35 8 40 31 11 35 26 9 38 31 7Mean38.6 29.9 8.8GROUP – B ( WOMAC )S.NoPRE – TrialPOST -TESTDifference38 29 9 40 32 8 38 31 7 40 33 7 42 35 7 36 30 6 40 31 9 30 22 8 35 28 7 40 34 6Mean37.9 30.5 7.4WOMACGroupMEAN VALUECALWLATD â€Å" T † ValueTable â€Å" T † ValuePRE – TrialPOST -TESTSouth dakotaA38.6 29.9 1.32 2.606 0.05Bacillus37.9 30.5 1.07DiscussionThis survey was done to happen out the effectivity of hip median rotator and quadriceps musculus beef uping in patients with patello femoral hurting syndrome. Twenty patients who had PFPS for continuance of atleast two months participated in this survey. They were indiscriminately allocated to one of the two intervention groups. Group I received hep median rotator and quadriceps musculus beef uping plan and Group II received merely Knee quadriceps musculus beef uping plan. Patients were evaluated after two months of intervention and all patients completed the survey. The statistical analysis performed between Group I and Group II showed the undermentioned result. VAS mark showed the average betterment of 3.4 and 4.4 of hip median rotator and quadriceps musculus beef uping group severally. The statistical analysis performed between Group I and Group II showed the undermentioned result. WOMAC mark showed the average betterment of 7.4 and 8.8 of median rotator and quadriceps musculus beef uping group severally. The independent ‘t ‘ trial was performed to analyze the consequences. For VAS the deliberate ‘t ‘ value is 5.84 which is more than the table value of 2.101 in conformity to the degree of significance of 0.05, at 18 grades of freedom. The result is considered to be important prefering the rejection of void hypothesis. For WOMAC the calculated't ‘ value is 2.606 which is more than the table value 2.101. The result is considered to be important prefering the rejection of void hypothesis Therefore, â€Å" There is a important difference in decrease of hurting on utilizing hep median rotator and quadriceps musculus beef uping patients with PFPS. The consequences showed important decrease in hurting degree with both rehabilitation plan but the hip median rotator and quadriceps musculus beef uping showed greater diagnostic recovery than the knee quadriceps beef uping. Hence, based on the ‘t ‘ value, it is clear that there is a important difference between two beef uping programmes. A restriction of our survey is that merely one-sided patello fermoral hurting syndrome was taken for the survey.DecisionBased on the consequences of our survey, it is clear that hip median rotator and quadriceps musculus beef uping howed greater diagnostic recovery than the knee quadriceps beef uping plan entirely. This suggests that the implicit in cause of patellofemoral hurting in certain persons may non be restricted to the patellofemoral articulation. From this survey it is suggested that hip median rotator and quadriceps musculus strengthening is more good to patients with patellofemoral hurting syndrome. Since it is a clip edge survey, survey with the larger sample size and long term follow- up can be done in hereafter.